Our Marketplace Quadrants 2024

The most relevant B2C online marketplaces for each category at a glance

Marketplace Quadrant Fashion & Shoes
Finding the most important marketplace for your products isn’t easy, especially on a European scale. Marketplaces aren’t exactly forthcoming with their figures and user insights. This is why we invented the Marketplace Quadrants. They show you, at one glance, which marketplaces you should consider selling on in your specific category.

Category Quadrants

Sometimes brands might consider starting business in a new European country via marketplaces. But the marketplace landscape often changes significantly as soon as you step over the border. So which marketplaces should you choose to adress customers in UK, France or the Netherlands? Find out with our country quadrants!

Country Quadrants

Methodology

Very well informed guesswork.
Hard figures are notoriously hard to come by in the marketplace business. We would like to know which marketplaces generate what turnover in which sub-category – but we don’t. What we do know is what marketplaces disclose in their yearly figures and press releases (not much), but marketplace integrators and service providers say about how each marketplace performs for their customers, what experiences marketplace managers at brands and retailers made at their marketplaces and dozens of other big and small sources of informations. All of these get combined in our Quadrants, and updated twice a year. Today, this is the best starting point for your own marketplace research in the industry.

You have information to add to our quadrants? Let us know!

Scroll to Top