Marketplace Movers & Shakers in May 2024
The personnel carousel continues to turn in the marketplace business – it’s time to move chairs again, this time with many newcomers and some surprising changes, e.g. at Otto and Zalando.
The personnel carousel continues to turn in the marketplace business – it’s time to move chairs again, this time with many newcomers and some surprising changes, e.g. at Otto and Zalando.
The Marketplace Quadrant “Jewellery & Watches” 2024 shows the 51 most relevant B2C online marketplaces in Europe for this category. In addition to well-known and large players such as Amazon, Zalando, Galeries Lafayette, and Breuninger there are interesting niche and online pure players such as Miinto, 24S, Maty Bijoutier and Diemer.
What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.
Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.
Despite the success of the marketplace, which has recorded double-digit growth and achieved a GMV of over 2 billion euros, the traditional retail business is suffering from declining sales. The departure of marketplace boss Bodo Kipper suggests different views on the strategic direction.
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