Marketplace Insights
The latest marketplace news at a glance
- Show all
- Quadrants
- Movers and Shakers
- Deep Dives
- Company Portraits

German premium fashion retail chain and marketplace provider Breuninger is on sale. Several international competitors are interested.

Discover Kaufland Global Marketplace's evolution, its defining KPIs, and retailer support services in this in-depth marketplace portrait.

This has been a long time coming: In March, Temu first invited sellers to their US platform, moving slightly away from their factory-to-consumer model to tentativley open towards a more traditional marketplace model. From then on, US based sellers can list their products on Temu, sending orders from their own warehouses. Now, Temu has brought this new approach to Europe.

As the Marketplace Country Quadrant Netherlands shows, the Dutch market is very broad and flat. Many local heroes can hold their own.
Sebastian Klauke left Otto Group. Jonas Müller takes over as CEO at Avocadostore. Lisanne Dorn and Isabel Rocher leave Zalando. Nils Zundorf exits from DEPT agency. A lot has happened in the marketplace worls in June. Keep up with all Movers & Shakers here!

The UK has a very special and high-revenue e-commerce marketplace landscape. This is reflected in the Marketplace Country Quadrant UK, which shows many local heros.

The Marketplace Country Quadrant Switzerland lists the 35 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as eBay and Temu. Zalando is also very dominant: the marketplace even tops the sales of the Swiss top dog Digitec Galaxus.

Discover Kaufland Global Marketplace's evolution, its defining KPIs, and retailer support services in this in-depth marketplace portrait.

The Marketplace Country Quadrant Germany shows a very strong dominance of Amazon. There is often a clear market leader among the specialists, such as MediaMarkt in Electronics or Wayfair at Home & Living.
Sebastian Klauke left Otto Group. Jonas Müller takes over as CEO at Avocadostore. Lisanne Dorn and Isabel Rocher leave Zalando. Nils Zundorf exits from DEPT agency. A lot has happened in the marketplace worls in June. Keep up with all Movers & Shakers here!

A comparison of Amazon, Zalando and About You: The three major B2C marketplaces are characterized by their different approaches and scales. Understanding these differences is essential for any seller considering where to allocate their marketplace efforts.

The Marketplace Country Quadrant Italy shows a clear lack of local players. There is a colorful mix of German, French, British and Dutch players. Amazon, eBay and Aliexpress dominate among the generalists.

The personnel carousel continues to turn in the marketplace business - it's time to move chairs again, this time with many newcomers and some surprising changes, e.g. at Otto and Zalando.

The Marketplace Quadrant "Jewellery & Watches" 2024 shows the 51 most relevant B2C online marketplaces in Europe for this category. In addition to well-known and large players such as Amazon, Zalando, Galeries Lafayette, and Breuninger there are interesting niche and online pure players such as Miinto, 24S, Maty Bijoutier and Diemer.

Amazon also has an outstanding position for local e-commerce in Germany, other Western and Central European countries. But things look different in other nations. That's why an internationalization with Amazon is sometimes not enough.

Looking back on the 2023/2024 financial year, it is clear that even industry leaders such as Zalando and About You were not immune to the general economic challenges that shook online retail. Both companies reported slight declines in sales, but showed a strategic focus on healthy growth. Profitability at Zalando and AboutYou is a necessity in today's competitive environment.

The Marketplace Quadrant "Fashion & Shoes" 2024 shows the 51 most relevant B2C online marketplaces in Europe for this category. New in: Carethy, PerfumesClub, H&M, Cdiscount, LE BVH MARAIS, ELLOS GROUP.

No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers' demands for detailed data and marketplaces' control over it highlights the tensions in this rapidly evolving industry, signaling that retail media's impact is still unfolding.

54% of German e-commerce sales were generated via online marketplaces in 2023 - according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.

Eastern Europe is emerging as a critical growth market for e-commerce, driven by the stagnation in Western Europe and Germany's recession. Challenges such as language barriers, logistics complexities, and price sensitivity can be solved, double-digit growth rates beckon.
- News
The EU has launched formal proceedings against Temu. The EU commission has voiced concerns that Temu is failing to efficiently prevent...
Amazon has outlined the requirements for its upcoming ‘Low-Cost Store’ in the U.S. The store - Amazon's answer to Temu -...
Breaking News Amazon is allegedly building a huge brick-and-mortar shopping mall that is supposed to open in the second half of...
Mytheresa has signed a deal to acquire its larger, but insolvent rival Yoox Net-a-porter for 555 million euros. The two...
Breaking News 12 months after its start in the U.S. market, TikTok Shop hat reached an estimated 9-month-GMV of about 4.5 billion...
Products of Western sports and fashion brands such as Adidas, Puma, Ray Ban, Nike or Guess have appeared on the marketplace of Shein. Some of the affected brands...
Otto has lost over 1.100 seller partners on its marketplace since April 2024, the German business newspaper "Handelsblatt" reports. Nearly 700...
Amazon eases the export to countries without a specific Amazon Store with the new Export Central, which is part of Amazon's...
Last year, Amazon Germany's retail media sales shot through the roof again. In 2023, the company generated sales of 2.9 billion euros...
Youtube and Shopify cooperate - against TikTok Shop: U.S. based Shopify Plus and Advanced merchants can now sign up for YouTube's affiliate programm...