Our Marketplace Quadrants 2025
The most relevant B2C online marketplaces for each category at a glance
Category Quadrants
Country Quadrants
Methodology - our new, SHarper Quadrants
Back in 2024, category-level marketplace data was limited. Our first Marketplace Quadrants were therefore the result of very well-informed guesswork. Lots of different sources, inofficial hearsay, input from our community and our own expertise came together to form a marketplace landscape that showed brand owners which platforms were active in their category.
Today, things have changes significantly. With reliable sources like ECDB and other market researchers, we have detailed information on marketplaces, can filter GMV by category, look at 3P shares and compare GMV cross-country. That allows us to set hard thresholds — including ≥ 80m USD filtered GMV per category and a meaningful 3P structure.
Instead of mapping “everything that exists,” we now filter first, then interpret.
The result: Our new Marketplace Quadrants are sharper, strikter, more relevant – and much smaller. Instead of 60+ logos without hierarchy, we now aim to show you roughly 30 structurally relevant platforms. We also reworked the axes but kept them intuitive (Price-Driven vs. Brand-Driven; Generalist vs. Specialist), but the underlying selection is far stricter and data-based.
Based on this new structure, we will rework our quadrants step by step in 2026, making each even more valuable for our audience.
If you want to understand the exact KPI logic and selection process behind the Marketplace Quadrant Electronics in more detail, you can read our full methodology here:
👉 [Read our detailed Quadrant Methodology]